Content Marketing Manager

Content Marketing Manager

This is a fully remote role

WHO YOU ARE –

Red Caffeine is seeking a strategic and hands-on Content Marketing Manager who can translate complex business challenges into compelling content and campaign strategies that drive client growth. This role blends content creation with research, planning, and performance analysis to support integrated marketing initiatives.

You are a mid-level marketing professional who is both a strong writer and a thoughtful planner—someone who can develop content that aligns with business objectives and supports multi-channel campaigns. You are comfortable working across disciplines, collaborating with strategists, designers, and digital specialists to bring ideas to life.

In this role, you will contribute to client engagements through content research, editorial planning, audience insights, and campaign execution. You thrive in a fast-paced environment, can manage multiple priorities, and are eager to grow your expertise in content strategy and integrated marketing.

RESPONSIBILITIES INCLUDE:

Content Strategy & Planning

• Conduct research to support content strategies, including industry trends, audience insights, and competitive analysis
• Assist in building content plans and editorial calendars aligned with campaign and business goals
• Collaborate with internal teams to develop integrated campaign themes and messaging frameworks
• Support the development of buyer personas and content journeys
• Contribute to campaign planning by aligning content with channel strategy (email, social, web, SEO, etc.)
• Help define content KPIs and support measurement planning

Content Creation

• Interview subject matter experts to develop engaging editorial and promotional content
• Write and edit short-form and long-form content (blogs, articles, emails, social posts, case studies, etc.)
• Ensure content aligns with brand voice, messaging, and strategic objectives
• Collaborate with designers and marketers to develop cohesive campaign assets
• Support development of brand stories, messaging, and content standards
• Proofread and edit content for clarity, accuracy, and consistency

Campaign Execution & Optimization

• Support execution of integrated marketing campaigns through content development and coordination
• Assist in managing and maintaining content across digital channels (website, email, social, etc.)
• Analyze content and campaign performance and provide recommendations for optimization
• Collaborate with team members to refine messaging based on results and insights
• Stay current with content marketing trends, tools, and best practices

Brand / Market Support

• Assist in conducting competitive research and market analysis
• Support brand positioning and value proposition development through content insights
• Contribute to audience analysis for email databases and social channels
• Help identify opportunities to improve engagement and content effectiveness

Additional Responsibilities 

• Collaborating with team members to define campaign and content objectives
• Conducting research to inform content and marketing strategies
• Creating and editing high-quality content across formats and channels
• Supporting campaign planning and execution
• Analyzing performance and identifying opportunities for improvement
• Staying current with marketing trends, tools, and consumer behaviors

REQUIREMENTS

• 4–7 years of professional experience in content marketing, copywriting, or related field
• Bachelor’s degree in marketing, communications, journalism, or related field
• Strong writing, editing, and storytelling skills across multiple formats
• Experience supporting or executing integrated marketing campaigns
• Ability to translate complex ideas into clear, engaging content
• Strong organizational skills and ability to manage multiple projects simultaneously
• Familiarity with digital marketing channels (email, social, SEO, web)
• Experience with Martech tools (CMS, CRM, marketing automation, analytics tools) preferred
• Collaborative mindset with strong communication and interpersonal skills

BENEFITS AND PERKS

• Paid vacation and holidays
• Paid Holiday Break: Our office is closed between Christmas and New Years
• Medical, dental, vision, and short-term disability benefits
• 401K match up to 4%
• Remote work
• Flex-time
• Home office stipend
• Open Book Management
• Professional Development Opportunities
• Quarterly team events

Principals only. Recruiters, please do not contact us regarding this role.
Due to the high volume of resumes we receive, we will not be able to contact every applicant individually. Should we feel you are qualified, you will be contacted with the next steps in our application process.

Red Caffeine celebrates differences and embraces diversity. We do not discriminate on the basis of age, race, color, sex, sexual orientation, gender identity, physical or mental disability, military or veteran status, marital status, and any other protected characteristics. We respect and acknowledge diverse cultures, perspectives, and experiences within our team.

Please note that we do not currently provide employment sponsorship or assistance with obtaining work authorization.