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Digital Marketing Specialist

APS Hire
1 day ago
Full-time
On-site
Addison, Texas, United States
Marketing, Communications & Digital Media
Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Training & development
  • Tuition assistance
  • Vision insurance
  • Wellness resources
PRIMARY FUNCTION:
Develop and execute digital marketing content and campaigns that promote the TXCPA and AcctoFi brands, support engagement and participation, and drive revenue growth for programs, products and services.

SPECIFIC RESPONSIBILITIES:
  • Assist the Marketing and Communications Manager with development, coordination, and implementation of a digital marketing strategy for TXCPA and related entities that translates organizational goals into specific campaigns.
  • Coordinate and execute campaigns across email, web, social media, search, display advertising, and other digital channels.
    • Create and manage a digital marketing calendar.
    • Write clear, persuasive and audience-focused marketing copy.
    • Provide creative and content support with graphics, ads, email layout, videos and website design.
    • Follow AP style, TXCPA editorial standards, and established brand voice.
    • Proactively work with TXCPA entities and staff to ensure adequate and timely coverage of events and programs in all digital campaigns and communications.
  •  Collaborate with internal teams to create and update website content and optimize the user experience for tx.cpa, acctofi.com, and hosted chapter websites.
  • Maintain TXCPA’s social media presence with a focus on delivering relevant updates and growing the number of followers and impressions.
    • Create and publish channel-appropriate content.
    • Monitor engagement, report on results, and recommend changes to content, format, timing and channel strategy.
  • Track and report the performance of websites, email campaigns, social media, digital advertising and other digital initiatives.
    • Evaluate results against established objectives.
    • Identify trends and insights and recommend strategies that optimize TXCPA’s spend and performance based on the insights.
  •      Perform other duties as assigned.
MINIMUM QUALIFICATIONS:
  • Bachelor’s degree in marketing, communications, journalism, digital media, or a related field.
  • Three or more years of professional digital marketing, content marketing, or marketing communications experience.
  • Demonstrable professional experience writing marketing copy, optimizing landing pages, managing SEO/SEM, working with email automation, creating polished digital graphics, editing short-form video, and implementing social media and digital advertising campaigns
  • Strong knowledge of website and marketing analytics tools (e.g., Google Analytics)
  • Working knowledge of web publishing, HTML, CSS, and JavaScript development.
  • Strong proofreading and quality-control skills.
  • Ability to manage multiple priorities, meet deadlines and communicate promptly when questions or obstacles arise.
  • Demonstrated initiative, curiosity, resourcefulness and willingness to learn unfamiliar subject matter.
  • Ability to receive feedback professionally, apply it consistently and take accountability for the accuracy and completion of assigned work.
  •  Strong interpersonal, written and verbal communication skills.
     
PREFERRED BACKGROUND: 
  • Experience working for a professional membership association or nonprofit organization.
  • Knowledge of the accounting profession, business community.
  • Experience with Sitefinity, Higher Logic Thrive or Informz, MemberSuite, Canva, Adobe Creative Cloud, CapCut, Monday.com or comparable platforms.
  • Experience with paid search, paid social media and display advertising campaigns.
  • Familiarity with web and email accessibility standards.
  • Experience covering events through photography, video, interviews or real-time social content.

Flexible work from home options available.