Digital Marketing Specialist - Paid Search & Paid Social

We're a niche digital marketing agency that works exclusively with homebuilders across North America, and we're looking for a sharp, curious SEM/PPC Specialist to join our team. If you're someone who loves digging into data, finding what actually works (not just what Google tells you works), and growing your skills alongside a high-performing team, you'll fit right in here.

This is an exciting time to come on board. Our continued growth means more homebuilder clients, more campaigns, and more opportunities for you to make an impact from day one. You'll develop deep expertise in a specialized, high-value industry while working with a team that genuinely wants to see you win.

This is a fully remote position. You can work from anywhere in the United States.

What You'll Do:

• Manage and optimize paid search and paid social campaigns across Google and Meta on behalf of homebuilder clients
• Handle budgets, bidding strategies, ad targeting, and creative, keeping everything running efficiently and on-spend
• Dig into analytics to spot trends, surface insights, and continuously improve campaign performance
• Conduct ongoing keyword research, expansion, and refinement
• Track, report, and analyze website analytics and PPC campaign data
• Research competitor SEM strategies and identify opportunities
• Stay ahead of changes in the digital marketing landscape and help shape how we respond
• Partner closely with clients to understand their goals and deliver results that matter to them

What We're Looking For:

• 2+ years of experience in SEM/PPC or digital marketing
• Comfortable working with data. Spreadsheets and pivot tables are your friends
• Strong analytical skills with the ability to translate numbers into clear insights and actions
• Excellent written communication skills
• Self-motivated and organized. You can manage your own workload without constant hand-holding
• A genuine drive to grow, learn, and become an expert in your craft
• Experience with Google Analytics, Tag Manager, or Looker Studio is a plus
• Four-year degree preferred, but not required if your experience speaks for itself

Why Join Us:

• We're the #1 resource for homebuilder marketing, lead generation, and lead conversion. You'll build deep, specialized expertise in a high-value niche fast
• Results over hype. We use proven, tested strategies and let the data do the talking
• We check our egos at the door. Everyone here is working toward the same goal and genuinely cheers each other on
• Growth mindset is baked into our culture. We encourage curiosity, asking questions, and constantly improving your craft
• We over-deliver for our partners, and we bring that same commitment to our team
• 100% remote. Work from anywhere in the US
• No travel required, but you'll have the option to join us at our annual Summit