Principal Digital Marketing Specialist

Meet Our Team:

​​Our Growth Marketing Team drives client engagement, new pipeline, and global growth through account-based marketing, partner marketing, and regional growth programs. We are the connective tissue between Pega's Marketing engine and its partners — working directly with clients, alliances, and global stakeholders to fuel impact at scale. 

Picture Yourself at Pega:

​​​​You will lead the partner marketing strategy for Pega's Americas region and serve as the marketing lead for two of Pega's Global Strategic Partners — owning the vision, execution, and outcomes of high-impact joint campaigns from end to end. In this role, you'll sit at the intersection of strategy and activation, collaborating across marketing, sales, and alliances to drive pipeline generation, elevate co-brand presence, and maximize the potential of Pega's most valued partnerships. 

What You'll Do at Pega:

• ​​​​Develop and execute joint go-to-market strategies and integrated campaigns with Americas and global strategic partners to accelerate pipeline and market penetration 
• ​Serve as the primary marketing lead for two Global Strategic Partners, managing co-branded campaigns, digital initiatives, and executive reporting 
• ​Design and manage Marketing Development Fund (MDF) allocations, ensuring investments are optimized for measurable campaign outcomes 
• ​Plan and deliver partner events, webinars, and digital activations — including pre- and post-event reviews — aligned with company announcements and partner milestones 
• ​Track and report on KPIs (opportunity registration, demand generation leads, campaign ROI) and deliver quarterly performance insights to executive leadership 

Who You Are:

• An experienced partner or alliance marketer with 7+ years driving co-marketing programs with hyperscalers or large GSIs in a B2B SaaS environment 
• Skilled at developing joint value propositions, messaging, and marketing assets that resonate with both partner and end-client audiences 
• A collaborative relationship builder who can navigate complex organizations and foster alignment across internal and external stakeholders 
• Analytical and data-driven, with strong proficiency in marketing automation platforms, CRM tools, and performance reporting 
• An adaptable, resilient self-starter who thrives in fast-paced, evolving environments — bringing structure and clarity without being rigid 
• An effective communicator at all levels, including executive audiences at both Pega and partner organizations 

What You've Accomplished:

• ​​Built and scaled co-marketing programs with enterprise technology partners — including hyperscalers (AWS, Google Cloud) or global system integrators — resulting in measurable pipeline contribution 
• ​Led cross-functional campaign execution across demand generation, events, digital, and content channels in a B2B SaaS or enterprise technology context 
• ​Managed Marketing Development Funds (MDF) and partner co-investment programs with accountability for ROI and performance outcomes 
• ​Delivered quarterly or regular performance reporting to senior leadership with data-driven insights that influenced go-to-market investment decisions 
• ​Successfully built and maintained productive relationships with external partner marketing counterparts, driving shared goals and collaborative outcomes 

Pega Offers You:

• Gartner Analyst acclaimed technology leadership across our categories of products
• Continuous learning and development opportunities
• An innovative, inclusive, agile, flexible, and fun work environment
• Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company
• #LI-DR1

Additional Information

Base salary range for this role is 98,800 - 150,500 USD annually. This role may also be eligible for annual bonus OR commission, as well as benefits and other incentives.

The final compensation will be determined during the offer process based on the candidate's education, experience, skills, and qualifications, as well as market conditions and may vary from the posted range. We will share an information on benefits, bonus/commission, and other pay components for this role at the relevant recruitment stage.